AI and Technology

5 things your competition isn’t doing

👓 3-4 minute read

AI literacy is no longer optional - everybody should be lifting their productivity daily.

At National Convention, First National revealed five AI strategies to win more business. We’ll re-share this information in this edition of Our Fabric for those who were unable to attend.

AI literacy is no longer optional
Mastery comes through practice
AI is a multiplier, not just a tool
AI doesn’t just streamline work, it amplifies your impact

By anticipating a client’s needs, you can use AI to prepare and tailor your listing presentation approach.

One: Master the persona prompt

Be BETTER prepared
Be MORE client focused
Show you’re already THINKING about how you’ll market the property and who the buyer will be
Try this prompt

I'm a real estate agent with a property I'm trying to sell. Here are the features of the home: [LIST PROPERTY FEATURES]. I need a list of customer personas who are likely to purchase a home like this so that I can go to the appraisal showing I know exactly the way to market this home. Please give me five customer personas, including a bio, income level, and a short story about what their interest in the home is driven by.

ChatGPT will produce five or so buyer personas, with a bio description, household income estimate, and a list of interest drivers.

Next, ask ChatGPT to:

Generate a listing description
Create Facebook ad copy and image recommendations for each persona
Take these to your presentation to show you’re already thinking about the best ways to maximise price

Two: Research vendors before you meet

This provides a golden opportunity to tailor approach
Use ChatGPT’s ‘Deep Research’ feature (5 free tasks per month) or subscribe for unlimited use
Or, for agents with larger budgets, try Crystal Knows (US $50 pm)

You’ll be surprised and delighted by just how much you can potentially learn about a client before you meet. To get a handle on how accurate ChatGPT’s Deep Research feature is, and its capacity for hallucination, ask ChatGPT to tell you everything it knows about you to begin with. A good prompt to get you started would be ‘Please tell me everything you know about a [real estate agent/property manager] by the name of [insert full name] operating for [insert agency name] in [insert suburb, Australia].’

ChatGPT will show you the reasoning it is using, the website’s it is reading and the information it is gathering throughout the process, which sometimes takes as much as 20 minutes – depending on the individual concerned.

Three: Anticipate objections with AI

AI can help you better prepare for buyer objections

Use AI to predict open home buyer objections
This will inform more educated discussions with vendors and demonstrate how far you are ahead of competitors
Look up the address of a property in Google Maps before your listing appointment, take a screen shot, then upload the image of the location to ChatGPT
Then ask ChatGPT…

‘Based on the location shown in this map, what potential objections might buyers have about this property? For each objection, provide a strategy to address it both in my marketing materials and during inspections.’

Or, if you've sold similar properties before, upload your feedback data into ChatGPT then use the next prompt:

Here's a summary of buyer feedback from similar properties: [PASTE FEEDBACK]. What are the top three objections, and how can I address these proactively with my vendor before taking the property to market?

Below, you’ll see an example of a property in Port Douglas. Without any knowledge of the property, ChatGPT returned the below valuable insights into potential buyer objections, a messaging strategy for marketing, and strategies for managing buyers at an open home.

Four: Create tailored marketing plans

Differentiate yourself from competitors
Instead of generic marketing plans, use AI to develop a full strategy tailored to the property and its potential buyers
Try this prompt…

Please act as my marketing director and create a comprehensive digital and physical marketing plan that will successfully target these customer personas: [INSERT PERSONAS]. Include social media strategy, flyer concepts, events, other kinds of recommended outreach, and a themed VIP open for inspection, including ideas for decorations, snacks, and activities that would appeal to our target buyers. Please format this as a table with clear budget allocations and timeline.

When you present such thoughtful preparation to vendors, you instantly distinguish yourself from competitors with standard marketing packages.

Five: Enhance the post-signup experience

Text a bespoke 90 second video using AI and a teleprompter app

The moment a vendor signs, they wonder if they made the right decision
Ease their anxiety with a personal onboarding video, using your iPhone
Download a teleprompter app to read the script smoothly and confidently

I'm a real estate agent who has just signed a vendor. Create a warm, reassuring script for a 90-second video that explains what happens next in the selling process. Include these key steps: [LIST YOUR PROCESS STEPS]. The tone should be professional but friendly, and should aim to reassure the vendor that they've made the right choice.

This immediate communication demonstrates your professionalism, sets the relationship off on the right foot, and sets you up for a 5-star testimonial/Google Review at the conclusion of the sale.

The beauty of these strategies is that you don’t need to be a tech genius to stand out from the pack!

NotebookLM just got smarter - why this matters to busy real estate agents

👓 1.5 - 2 minute read

Pick-up-and-go research with the new mobile apps

NotebookLM is now on both iOS and Android, giving you the same desktop experience while you’re driving between opens or waiting for a client to arrive. The app lets you listen to Audio Overviews offline, ask follow-up questions on the spot and share any web page, PDF or YouTube clip straight into a notebook for later analysis.

Practical use: Save the latest tenancy or CPD legislation update as you read it on your phone, ask NotebookLM for the critical three bullet points you’ll need at your next landlord or vendor meeting, then listen to the audio summary while you commute.

Coming Soon - Video Overviews—instant pitch decks

Google has announced that a new ‘Video Overview’ button will soon be available to convert dense material—market reports, DA plans, even a collection of listing photos—into a short narrated video. Ideal for quick vendor briefings or training staff who need to grasp a new piece of legislation without wading through 40 pages.

Multilingual Audio Overviews

Audio summaries can now be generated in more than 50 languages. If your buyer prefers Cantonese or your offshore investor speaks Arabic, forward an audio file and NotebookLM will narrate the summary in the client’s language of choice—no need for an interpreter on routine material.

Workspace core service, with enterprise-grade privacy

NotebookLM (and the more powerful NotebookLM Plus) is now a core Google Workspace service. That means single-sign-on, context-aware access controls and, crucially, Google’s promise that your uploads and chats are not used to train models and never leave your organisation’s trust boundary - an essential safeguard when handling confidential contracts or personal tenancy data.

Faster reasoning under Gemini 2.5

Behind the scenes, NotebookLM has moved to the lighter Gemini 2.5 Flash model announced at Google I/O, so multi-step reasoning (e.g. ‘compare the median house price uplift across three postcodes and tell me which is most suitable for a downsizer marketing campaign’) is noticeably quicker.

Where this leaves a busy agent

With mobile capture, instant audio/video summaries, and visual mind-mapping, NotebookLM now bridges the gap between raw data and client-ready insight. It speeds compliance checks, sharpens your listing presentations, and frees you from the desktop—letting you focus on the relationships that ultimately win business.